Setting the standard in CTV Advertising
Contextual CTV
“Connected IQ views video with beyond-human accuracy and pairs this with the ability to ingest millions of hours of content, agnostic to the media owner. Through this level of scale, Connected IQ brings the longed for volume of video in CTV, to allow agencies to operate effectively and profitably in the sector.”
We leverage cutting-edge machine learning to contextualize video content, enabling brands to reach their intended audience more effectively.
Connected IQ delivers on your campaign objectives in 3 ways:
We deep dive into your brand, messaging and customer personas to understand which contexts to target and which to avoid
We make it easy to integrate the targeting into your campaigns through your existing DSPs
We work with you to monitor your campaign KPIs for CTV and and our algorithms optimize throughout your campaign, meaning results and ROI improve over time
Built for Ease of Use
Agencies are often burdened by technology that makes them do the heavy-lifting. We have built ConnectedIQ to do the work for you, from brief-creation-assistance LLMs, to easy to activate deals, and optimisation that happens within our tech.
No new tech platforms - work in your current DSP
Not a Blackbox - transparent reporting as standard and customisation to core metrics available
We are your partner - a human account manager on hand throughout the campaign, in addition to in-flight optimizations
Beyond Contextual Labels
Connected IQ has contextual labels as standard. Enhance your campaigns with;
Logo Detection - filter content by the presence of logos, detectable to a presence in 5 frames per second
Emotion Detection - Adapt your campaign to the emotion of the surrounding content - appear when you will resonate most with users
Proprietary Algorithms
It’s not just about creating signals, but how you use them to enhance the return or scale of campaigns.
Connected IQ allows for ongoing optimization of your campaigns both at outset and in flight, enhancing the overall return for agencies and their clients
Built by Industry Professionals
Working with new technologies can be frustrating for busy teams. At Connnected IQ, we understand the pain points for agencies, and have built a product which is both easy to use, highly scalable and extremely efficient.
